Fictional rebrand of the Tennessee Titans. This was an extensive project over the course of a semester that involved creating the name, tagline, logo, colors, and everything else involved with the brand. The unique part about this project was complying with not only my professor's rules, but the NFL's as well to make as accurate of a brand as possible.
The research started with competitor audits, competitor audits, and moodboarding. All of the ideas and everything in the final solution can be directly attributed to understanding the market for my brand. There is absolutely something to be said about understanding your market, and that thing is that it's everything. A rebrand is pointless without extensive and thorough research.
The goal was to create many touchpoints to make the brand feel as real as possible. I'm pleased with how my brand really worked across all of the touchpoints.
The most extensive (and sometimes painstaking) part of the process was the end result, the brand standars manual. It dictates everything about the brand, such as clearspace, lockup, color builds, and more. View the document below to see the amount of time and effort was put into the manual as well, thus making it a touchpoint in its own way.
The end result is a cohesive brand that I feel really strongly about and am proud to show off.
All edited photos are credited at the end of the brand standards manual. Thanks to the NFL and Nike for making my brand feel as real as possible.Branding, Graphic Design2013
The goal of the project was to take a group of designers (in my case, Neville Brody, David Carson, Ed Fella, and Tibor Kalman) and find a common link between them all. After that process, we were to design a cohesive DVD series of mock documentaries about the designers.
The process I took was a long one. Over the course of the project I struggled to find a direction. I chose this group of designers over the others because their work typified a style (or lack thereof) that I was not used to. And because of that, I often felt stuck.
The spark for inspiration was found when I finally went back to the roots of what these designers believed, specifically in what came out of their mouths. I found several quotes by them (featured on the back of the covers) that I felt really defined their philosophies. From there, I found the solution was coming alive.
All of the designers seem to go against the cookie cutter trends of the design world. All of them seem to let their work speak for itself without considering the well established "rules" of the design world. This is in staunch opposition to designers who tend to work in the swiss style (non-expressive type, strict use of the grid, etc.)
I painted the type on top of well established swiss design posters to give them feeling of going against the flow. The type is set in Helvetica but not used in the way some swiss designers might use it. All in all, it created a successful DVD series that is together in the fact that it's not all together.Graphic Design, Typography2013
In the 1930s-40s, Franklin D. Roosevelt put into place the New Deal, which included the Works Progress Administration, or WPA. A result of the agency was an influx of artists, writers, actors, and musician, all employed by the government.
Graphic designers enjoyed creating posters, commissioned by the government, all dealing with public works. The posters all seemed to have a certain tone, style, and feel.
The goal of this project was to create a poster in the spirit of the WPA that deals with a current issue. I considered all things we as a country are going through right now - health care issues, national debt issues, foreign affairs issues - however, I found that while these things pertain to me on a large scale, I wanted to do something more personal. I wanted to create a poster that my immediate peers (college students) would relate to on a personal level.
With internships and jobs in the ever-close future, I thought about the things that I would need to be prepared for that time. A portfolio, a complete resume, a personal website. These things are obvious. However, our professors do a very good job of reminding us of one all-important, crucial, often overlooked factor in our possible employment: our footprint in social media. And that's where I landed conceptually.
A quick browse through my Twitter feed will yield a plethora of results: some positive tweets, a TwitPic of food, maybe a couple of humorous retweets. Those things are okay. But every once in a while you will happen upon a tweet that makes you cringe, something so vile and unprofessional that it makes you want to unfollow that person. It's these tweets that can sometimes be the difference between getting a job or not getting one. We, as a generation of people who are always connected to the internet, don't realize that the companies that want to hire us can get a quick view into our lives with the click of a button.
It's this message that I wanted to convey. I felt like the only way to truly reach my generation is to convey that message radically. And the homeless man begging for change seemed like an appropriately radical way to show this message.Graphic Design, Print Design2013
The goal of the project was to imagine and design a minisite for Marvel Comics.
I based my entire minisite on the Marvel Civil War comic series, which, in a nutshell, pits two groups of superheroes against each other. One group becomes national fugitives, and the site is showing what a "most wanted" website for these criminals would look like.
The process involved being on - of all places - the FBI webpage. I found myself on there a lot, looking at specific pages and trying to find a balance between realism and this comic book world I was portraying. The idea finally came to me when I wasn't designing or researching at all. I was taking a study break and was playing Halo 4 with my friends when I realized the inspiration for my site was right there in front of me. The interface of the Halo games is the look and feel I was going for in my website design. I was reminded then that a designer should feed themselves with knowledge of other things, not just design - even if those other things include video games.
I designed everything except for the images and the game screenshot. Everything else (all UI, even the video game interface) was designed by myself.Web Design2013
The goal of the project was to create a company from the ground up and design a website for it. I chose to create a camera store called Prodigy Photo.
To draw the customers in, I created a compelling story for the store: Matt, a young photographer, wanted to get into Polaroid photography. Dave, an older man who had worked in that field for years, brought him in to teach him. They then came up with the idea for the store and the rest is history.
I felt like the more I put into the creating of the story, the more interesting the website would be. I tried to use an older feeling type/color pallete to really give an old-but-new feeling to the website.Graphic Design, Web Design2013
The goal of the project was to redesign a website for a local restaurant.
I chose this solution because it shows off the food like the old website didn't. It does what a restaurant's website should do - show off the food. I made it a parallaxed site as well in order to make it more visually interesting.Graphic Design, Web Design2013
This was an extensive typography project in which we had to create a new typeface from the ground up. After doing that, we were to create a specimen book and a poster showing off the typeface.
I have always had a rule when it comes to any design work that I do, and that is to do what I love. And, being the person I am, I love all things "nerdy." I think that, at the time, I had also gotten done watching the Lord of the Rings trilogy, which also heavily influenced my decision on the direction I took.
I started by researching the things I love most: Star Wars, video games, Marvel, Lord of the Rings, etc. When researching, I found that the thing I searched for most was something that had a rich, typographical history. J. R. R. Tolkien had created his own language, complete with his own custom letterforms. This was the perfect idea to bounce off of.
My next step was to see how the letterforms of Tengwar (the name of Tolkien's language) were similar to our English letters. After searching through books and books of type specimens, I found an existing face to work from. The next steps were to draw the letters, digitize the letters, and then put them in said designs.
This project affirmed my love for typography, and caused me to never look at letters the same.Graphic Design, Print Design, Typography2013
The goal of the project was to create letterforms for a given word (in my case, boil) and put it in an environment that is conceptual to the essence of the word.
The final solution was to create forms that looked like they were being boiled away. The picture displays a girl who is in some sort of a relationship with someone whose anger has boiled over and caused them to lose control.Graphic Design, Photography, Typography2013
The goal of the project was to create a comprehensive magazine that gives information about the swiss international style.
I worked with 4 other people in the creation of this magazine. We used the "less is more" approach always - part of the struggle of desiging the publication was just that. This project was an exercise in addition-by-subtraction.
We started off the process by just simply looking at swiss design pieces. We already knew what at least part of the copy was going to be derived from (www.designishistory.com), so our main focus was trying to decide what we wanted our magazine to be. Soon, we all came to the conclusion that we wanted to create an informative piece for design students in the middle-to-early stages of their college careers, a place we weren't too far removed from.
We then researched what that magazine would be and what it would say, look like, and feel like. After those things had been established, we took an extensive amount of time designing the layout and determining type treatments of each page. There was where our problem lied - we wanted to say more by saying less.
After much struggle, long nights, and a considerable amount of typesetting, we came to the solution we have now. We are all proud of the project because we gave our all to coming to the final solution.Graphic Design, Print Design2013
The goal of the project was to create a self portrait using nothing but type.
The words used, the pose I made, and the tone of the piece all had to coincide to create a self-portrait that not only looked good, but said something as well. The typeface used in Helvetica.Graphic Design, Typography2013